Saturday, February 24, 2007

Gearing up for another campaign "season"

Many of us are just now recovering from the flurry of ads run during the campaign season that culminated with the November 2006 elections. But don't expect much downtime, or relief, from the inundation of political ads screaming for your attention - and votes. According to this article from Business Week online, Bear, Stearns & Co. media analyst Victor Miller figures that by the time the votes are tallied from the presidential and congressional elections 20 months from now, candidates will have poured a record $2.5 billion into TV spots. Great for local broadcasters, right? Maybe, and maybe not.

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