Monday, October 08, 2007

STUDY SHOWS THE FOX CITIES PERFORMING ARTS CENTER HAS POSITIVE ECONOMIC IMPACT ON THE COMMUNITY

APPLETON, WI (October 8, 2007) - Earlier this summer the Americans for the Arts announced their latest findings in the most comprehensive impact study of the nonprofit arts and culture industry ever conducted in the United States entitled Arts and Economic Prosperity III. Using the calculators provided by this study it is found that the Fox Cities Performing Arts Center generates an annual average of $14.27 million in local economic activity including an average of $1.76 million in state and local tax revenues.

"We hear stories from many in the community who have a hard time remembering what the Fox Cities was like before the opening of the Center," stated Susan Stockton, president of the Fox Cities Performing Arts Center. "We have long thanked the community for embracing this organization and playing the vital role of enabling us to reach such incredible heights in a very short time. Now we have some results of how this support and involvement also positively affects our local economy."

The total economic activity of the Center has a significant local impact, generating the following on average each year:

* 636 full-time equivalent jobs – This figure describes the total amount of labor employed. Economists measure full-time equivalent jobs (FTE) not the total number of employees, because it is a more accurate measure that accounts for part-time employment.*
* Over $12.51 million in resident household income – This figure includes salaries, wages and entrepreneurial income paid to local residents.*
* Over $708,000 in local government revenues and nearly $1.05 million in state government revenues – These figures include revenue from taxes (i.e., income, property or sales) as well as funds from license fees, utility fees, filing fees and other similar sources.*

"This study is a myth buster," said Robert L. Lynch, president and CEO of Americans for the Arts. "Most Americans understand that the arts improve our quality of life. This study demonstrates that the arts are an industry that stimulates the economy in cities and towns across the country. A vibrant arts and culture industry helps local businesses thrive."

This groundbreaking study provides another confirmation that a thriving performing arts center that presents a wide range of events has a beneficial effect on the community economically. Investing in the mission-based activities of a nonprofit arts organization, such as the Fox Cities Performing Arts Center, through contributions is an investment in the Fox Cities that has a positive economic impact as well.

The opening of the Fox Cities Performing Arts Center five years ago has made an incredible impression on our community. "When we were discussing the city's contribution to this project some questioned how the city would be paid back," recalled Appleton Mayor Timothy Hanna. "Now we have a study that underscores the increased level of activity for downtown businesses beyond our casual observations." A recent revaluation conducted by the City of Appleton indicated that property values in the downtown area increased by 32 percent on average since the last revaluation done in 2003. "Intuitively you can guess what happened as you look around at the unique shops, nice restaurants, new and old spaces that are now being more fully utilized and hold booming businesses," added Hanna.

"The Fox Cities Performing Arts Center has played a vital role in our ability to recruit some of the top candidates for employment from across the country to our area," said Mike Weller, president of Miller Electric Manufacturing Company and chairman of the board at the Fox Cities Performing Arts Center. "When candidates and their families are taking a tour of the area we are always sure to include a visit to the P.A.C. and this visit so strongly exemplifies the value the community places on the quality of life. The P.A.C. and the events offered there impress the candidates and certainly excite them about joining our community."

The Northeast Wisconsin study, led by the Fox Cities Performing Arts Center, was one of 156 communities that participated in Arts and Economic Prosperity III. It documents the economic impact of the nonprofit arts and culture industry in 116 cities and counties, 35 multi-county regions and five states — representing all 50 states and the District of Columbia. The diverse study regions range in population (4,000 to 3 million) and type (rural to urban). Researchers collected detailed expenditure and attendance data from 6,080 nonprofit arts and culture organizations and 94,478 of their attendees to measure total industry spending. Data was collected from 32 nonprofit arts and culture organizations in Northeast Wisconsin (including Calumet, Outagamie and Winnebago counties here referred to as Northeast Wisconsin) including the Fox Cities Performing Arts Center. Each provided detailed budget information about more than 40 expenditure categories for fiscal year 2005 (e.g., labor, payments to local and non-local artists, operations, materials, facilities and asset acquisition) as well as their total attendance figures. Project economists customized input/output analysis models to calculate specific and reliable findings for each study region. This study focuses solely on the economic impact of nonprofit arts and culture organizations and event-related spending by their audiences. Not included in this study are spending by individual artists and the for-profit arts and entertainment sector (e.g., motion picture industry and for-profit art galleries).

* Definitions provided by The Americans for the Arts Arts and Economic Prosperity III.

The Fox Cities Performing Arts Center, located in downtown Appleton, provides a premier venue for live performing arts attractions and celebrates its fifth anniversary season in 2007/08. The Center proudly serves as a gathering place for the community to engage in educational opportunities while enhancing a greater understanding and appreciation of the performing arts. For more information on upcoming events, education programs and community involvement go to www.foxcitiespac.com.

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